Like thieves in the night we infiltrate your local dive bar / festival / bodega / pizza joint with our not-for-profit gin, vodka and rum. You grab the bar keep's eye, they pour out a shot, you drink and smile having just 'liberated' profit from the $240bn global industry that is BigAlc.
EVRYTHNG = every single penny of profit funding a future liveable planet. MEGA FACELESS VODKA™ = well, you know exactly where the profit ends up…
We believe that focusing on the profit an industry makes is a faster way out of the climate hole we've dug than token 'sustainable' tweaks that don't add up. No greenwashing. No 'plant a tree and cross your fingers'. Just a simple idea: if the global booze industry makes $250bn in profit every year, let's liberate as much as we can and give it all away!