It might be sustainable, but what's the impact?

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When people ask, “What’s the most sustainable gin?”, they’re usually looking for brands with organic botanicals, low-carbon production, recycled bottles or local sourcing. And while those are all steps in the right direction, they miss a far more powerful lever: where the profits go.

Even the greenest-looking product on the shelf can be funding business-as-usual elsewhere. So if you're serious about sustainability, it's time to look beyond surface credentials and ask a deeper question: What if the gin you bought directly helped restore nature or tackle the climate crisis?

That’s the idea behind Evrythng's Products - we're a not-for-profit platform that redirects 100% of profits from the things we buy into grassroots environmental and climate action. The model is simple: carefully selected products, built to compete on quality, where every penny of surplus goes straight to vetted groups protecting biodiversity, planting native trees, restoring ecosystems or pushing for climate justice. Not a donation. Just built into the product itself.

Take our gin for example. Distilled in small batches in the Welsh hills using the beautiful water of the Rhondda Valley, it's a classic London Dry profile - but with a major difference. Instead of going to shareholders, all profits from every bottle fund frontline environmental work. Buying this gin is more than a nice gesture - it’s a direct intervention. 

And the Evrythng.cc model isn’t alone. There’s a growing wave of not-for-profit and social enterprise products flipping the script:

• Who Gives A Crap – 50% of profits go to building toilets and sanitation infrastructure. Sustainable bamboo toilet paper that doesn’t greenwash. https://uk.whogivesacrap.org

• Tony’s Chocolonely – while technically a for-profit, they openly share their business model to push the industry towards slave-free supply chains. Transparency is built-in. https://tonyschocolonely.com

• Better Nature Tempeh – a B Corp that reinvests in sustainable protein and food equity. Not not-for-profit, but with mission deeply baked in. https://betternaturetempeh.co

The key difference with Evrythng.cc, however, is 100% profit diversion. No cut, no carve-outs. Just a transparent, audited mechanism to turn consumption into restoration.

If we want to reverse ecological collapse and accelerate climate solutions, we can’t rely on governments or big business to fund it. Rewiring consumer capitalism to route surplus to where it’s needed most is faster, more scalable, and more democratic. Every bottle sold becomes a micro-grant for the planet.

So next time you're shopping for a “sustainable gin”, don’t just check for organic certification or recycled packaging. Ask what your purchase actually does. Because the most sustainable gin might not be the one with the greenest label - but the one that makes the biggest dent in the problem.

And yes, it should still taste brilliant over ice with a splash of tonic.