Our model
So, what is Evrythng?
We make great things that you love to buy and then give 100% of the profit we make - every single penny - to climate initiatives.
For the past 300 years or so, if you've lived in a ‘developed country’, the capitalist model has helped improve your education, health care and life expectancy.
But the overconsumption it demands has ripped nature to shreds. We urgently need to change the system so that the profit it creates fights for us and not against us.
Changing an entire financial model that governs 90% of the world’s population is not an easy task.
So the Evrythng model focuses on one simple step - the distribution of the profit.
We explain how this works in Hacking capitalism so it benefits us all - but in essence:
Evrythng is hacking capitalism so the profit it creates fights the good fight. When there's profit created from buying the stuff we all need to get by, we change its direction so it goes to groups fighting the climate crisis instead of flowing into the bank accounts of the richest people in the world.
The way we have structured the Evrythng model (which is already trading successfully and giving money away to nature protection in the UK) is our not-so-secret sauce! We’ve managed to keep our overheads as low as possible which means we can create profit to give away from day one (not some indeterminate point in the future) and our radically transparent approach drives trust with consumers and trade customers.
We go into more detail about this here in A Radical Business Model (that works when your planet's on fire)
One thing is clear. We are so deep into the climate emergency that we need to do everything (or indeed, Evrythng…) we can to get ourselves out of the hole we’ve dug. We need vast amounts of money to fund groups carrying out properly effective, nature-based climate initiatives.
We can sit around and wait for governments or big businesses to act… Or we can self-build a climate-dedicated economy ourselves…
That’s what we’re doing at Evrythng - creating great stuff we all love to buy, selling it at an everyday price and then using the profit to fix the biggest issue we’ll ever face as a species.
Watch this video below for a simple intro and then go read more about the model here...
[THE EVRYTHNG MODEL: INTRO | HACKING CAPITALISM | A DEEPER DIVE]