Evrythng: growing a network of businesses across the world.

One key element of the Evrythng model is how we can expand beyond alcohol in the UK so that we cover multiple product categories in multiple territories. 

By licensing our IP (the name, the design, the marketing materials and so on) to founders across the world for no fee, we can quickly spin up an entire eco-system of businesses that exist to take profit from the $77tn global consumer goods market and makes it available for large-scale public projects that will help nature thrive and bring our climate under control. 

To qualify, there will be a legal commitment to our four key pledges:

• Performance-based wages only
• No for-profit investors
• The business will never be for sale
• The accounts will be accessible online in real-time so that anyone can log in and inspect them

This approach is a little like B-Corp 2.0 in that it uses the power of the crowd to hold each business to account.